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The Volcom Creedler Credo is that footwear design is focused on aspects of style, function, and comfort. It was only a matter of time before Volcom got their hand in the footwear “cookie jar,” and I think they’ve done a solid job with their foot foray. They have both men’s and women’s ranges, and a variety of open and closed toed kicks, ranging vastly in style from the herringbone pattern you see above (left), to their eco-friendly line of flips. Oh, and how could I forget to mention their artist series of Creedlers, with designs by artists 33, Todd Bratrud, Damien Horan, Travis “Fudge” Millard, Pinky Pop 123 and Michael J. Zepeda? Volcom has always impressed me with the way it’s been able to appeal to both the masses (through their PacSun run of the mill gear) and the fashion-forward surfer types with their ever-progressing boutique offerings. If you ask me, the Volcom business model is the way to make it big in that biz.